Recently, Holmes Auctions, renowned for its exceptional service and remarkable achievements, added another unique and exciting chapter to its success story. This time, the spotlight shone on Trevor Tippett, the seasoned Holmes auctioneer whose expertise and finesse led to the successful sale of Gold Coast influencer, Darling Shine podcaster, Covergirl collaborator and model, Ellidy Pullin’s Elanora home.

Navigating lowball offers prior to an auction can be a delicate dance for any real estate agent. It's a scenario that often tests their negotiation skills and strategic thinking. As an agent conducting an auction campaign, I approach these situations with a clear mindset: I'm not just looking for a quick buyer or any buyer; I'm searching for the best buyer.

As the calendar turns to a new year, the collective aspiration for self-improvement permeates both personal and professional spheres. For real estate agents looking to revamp their approach and thrive in the ever-changing property market, this sentiment of 'New Year, New Me' extends into the realm of innovative strategies, particularly the use of property auctions.

October 28th marked an extraordinary chapter in the journey of our modest team as David Holmes proudly clinched the highly coveted title of Auctioneer of the Year for 2023 for the second time (first being in 2021), awarded by the Real Estate Institute of Queensland (REIQ). In a fiercely competitive realm, this victory is not just a personal achievement but a testament to the dedication, skill, and teamwork that define our approach to auctioneering.

Anybody that has watched a competitive cooking show on tv knows that using quality ingredients can be the difference between creating a winning dish and falling by the wayside. It is drilled into us by the judges and the mentors throughout the process, that fresh, high-quality ingredients are the secret to any master chef! But did you know that same concept applies to cooking up auction success?

Did you know that this is one of my absolute favourite times of year. The weather is heating up, the birds are chirping, flowers are blossoming, real estate listings are becoming more plentiful, and we get to sit back and enjoy a few frothies as we watch the footy finals. As an avid Hawthorn fan, I have been left a little disappointed this season, but the competition must go on and there is great footy yet to come as we race towards the big dance. I must admit, one thing that has always intrigued me about AFL players and about elite athletes for that matter is their commitment to their game day rituals which appear to have such an abundant impact on their mental state, positioning them for success. I assume you would have heard how the old left sock and boot on first? This is a pretty stock, standard ritual for countless footy players before a game, while others have more elaborate or unique preparation routines – most seem to have some kind of superstitious process as they prepare to compete.

If you have read any of my previous articles, you will have figured out that I am all about the auction process. I mean, I am an auctioneer after all. There is just something about a well-executed auction campaign that floats my boat. As a selling strategy, you can’t go past the distinct timeframe or deadline, the security offered to sellers, the hype amongst the buyers and the adrenalin rush for everyone in the crowd as the hammer drops on another sold auction result. But what I haven’t talked much about in the past is how auction success really is contingent on the agent positioning the property correctly in the marketplace. That is not just in terms of managing the sellers’ expectations throughout the rollercoaster of a campaign, but also understanding the buyer that will essentially be willing to fight tooth and nail to secure the property.

We have experienced some of the most tumultuous and rapidly shifting markets across the country throughout the past two years. The pandemic brought with it exponential growth in terms of buyer demand and property prices, turning the industry on its head. Yet fast forward to the new financial year and the record prices, the rapid sales and the influx of activity across all aspects of the market have certainly started to level out and we now look forward in anticipation as to what we can expect from the next 12 months.

It is no secret that there are less listings on the market now than in the previous 12 months. The decline in stock is potentially due to the changing market and the cooling of the pandemic pricing that spread across the nation as buyer demand exploded, particularly in our regional and coastal markets. Now comes the time that agents need to revert to hard work, prospecting and showcasing their abilities to secure listings and maintain that momentum.

Picture this, you are an elite athlete who is heading towards the biggest competition of your lifetime. You are hyper focused on your diet, your sleep and your training regime. Your training is particularly important during this time as you want to make sure everything comes like second nature to you on game day. Every movement has been practiced countless times, your body just knows what to do, your mind and your muscles are prepared and there is nothing more you can do within your power to ensure your success.

I have recently discovered that one of the main reasons that agents avoid auctions is because of fear factor. Yes, it’s true, many agents are scared of auctions. I was surprised, but at the same time intrigued how some of the most confident, outgoing and charismatic agents in our industry are standing behind a fear that will not let them move outside of their comfort zone and ultimately limiting their potential.

Today, we take a look at the other ‘by products’ of a well-run auction campaign, concepts that are underrated and often overlooked but all of which have serious impact on an agent’s long-term success, particularly in a changing market. We are going to breakdown our Top 5 Auction By Products, which should give you even more motivation to pitch that auction and book in this incredible strategy for your next property campaign.

As we enter into 2023, I noticed this meme popping up everywhere. Nobody claim 2023 as “your year”. We’re all going to walk in real slow. Be good. Be quiet. Be cautious and respectful. Don’t touch anything. It is as if you’d think we had a tough couple of years.

Holmes Auctions are pleased to announce the addition of Trevor Tippett to the expanding brand. Trevor, originally a tradesman from Mackay rapidly became a well revered agent as he steadily rose to be amongst the top performers in his region…