New Year, Better Me
As the calendar turns to a new year, the collective aspiration for self-improvement permeates both personal and professional spheres. For real estate agents looking to revamp their approach and thrive in the ever-changing property market, this sentiment of 'New Year, Better Me' extends into the realm of innovative strategies, particularly the use of property auctions.
Venturing into property auctions for the first time can be both exhilarating and challenging. However, Holmes Auctions, a pioneering force in the real estate auction landscape, is poised to offer guidance and empowerment to agents navigating this transformative journey.
The key to a successful auction lies in a thorough understanding of the process and meticulous planning. Here are our top reasons why adding auction to your strategic plan for 2024 is an absolute must!
Knowledge is Power:
Running an auction campaign is all about gaining market knowledge and insight to provide accurate feedback to your sellers and educate them throughout the process as you lead them towards the optimum result come auction day. An auction campaign supports the gathering of market intel without jeopardising the outcome or capping the outcome, so as the new year kicks off, embracing knowledge is a step into power as a high performing agent.
Perfect the Pitch:
An auction campaign gives an agent the time, space, and clarity to perfect the pitch. Using feedback from the marketplace and guidance from the seller, an auction agent can build momentum throughout the campaign with the perfect sales pitch, creating an excitement and energy on auction day that you simply cannot attain through private treaty.
Build a Buzz:
The time limitation teamed with omitting pricing amplifies the power of marketing, generating a buzz through high quality teaser marketing that showcases property features and calls for the market to name their price. This urgency and competitive spirit in the lead up to auction day is what really drives the success. An auction agent can harness the power of contemporary and traditional marketing methods to really build the buzz around each auction property.
Engage with Potential Buyers:
A private treaty campaign without a price is the number one way to drive away serious buyers, while an auction campaign boosts engagement with potential buyers. Buyers interested in an auction property will seek advice from the agent and will outwardly show interest in the property through receiving building and pest reports and completing their due diligence, which is simply unheard of with a private treaty campaign.
Holmes Auctions, with its extensive experience and dedication to excellence, provides comprehensive training and coaching services for real estate agents embracing the auction method. Our training programs cover all facets of the auction process, from understanding market trends to refining negotiation skills. The coaching services offer personalised guidance, tailored to the unique needs of each agent, ensuring they are well-prepared to navigate the auction landscape successfully.
The professional team at Holmes Auctions bring a wealth of knowledge and expertise, providing real estate agents with the tools needed to not only survive but thrive in the competitive world of property auctions. The training and coaching services act as a guiding light, steering agents towards achieving their goals and realizing their full potential in the dynamic real estate industry.
As you embark on this new year with the mantra 'New Year, Better Me,' consider incorporating property auctions into your arsenal of real estate strategies. With Holmes Auctions as your ally, the journey promises growth, learning, and unparalleled success. Step into the future of real estate with confidence, armed with the knowledge and support needed to make your mark in the world of property auctions.
Contact us today to book into our next training session!
