Fear Factor!

I have recently discovered that one of the main reasons that agents avoid auctions is because of fear factor. Yes, it’s true, many agents are scared of auctions. I was surprised, but at the same time intrigued how some of the most confident, outgoing and charismatic agents in our industry are standing behind a fear that will not let them move outside of their comfort zone and ultimately limiting their potential.

Fear around the auction process can stem from many different motivations, including being uncertain about the outcome, feeling a lack of control, getting overwhelmed by the pressure and a general lack of experience around managing the process. Agents may also worry about how they will look if the sale doesn’t happen under the hammer and how to manage the post-auction process.

Funnily enough, all these fears are so easy to overcome and in some aspects are oxymorons to the auction process. With good quality auction training and coaching, an agent can completely overcome the fear that is associated with uncertainty, as training and support provides a blueprint to manage the process and achieve auction success. Partnering with a high-quality auctioneer also lends to regaining control of the process and will guide the agents actions until the feeling confident and having earned valuable and profitable auction experience. Quality auctioneers can also reinforce and educate around the fact that the auction process is the only selling strategy that offers three opportunities for success, prior to auction, on the day and post auction. The auction process is essentially a win, win, win scenario. The sellers win, the buyers win and the agent wins – what is not to love.

If you are reading this and the fear factor resonates with you but you are curious as to how embracing the auction process could improve your visibility in your marketplace, increase your earning potential, provide you control over your campaigns and allow you to flex your prowess, then reach out to us and we can arrange auction training that will shift your mindset and have you feeling confident pitching auctions and running seamless campaigns in any market.

If you are wanting to experience the auction difference, reach out to us today and we can book you in for training or even to work with you through structuring your own auction campaign so you can really reap the rewards of the process.

We are here to help build your auction business – contact us today!