One key feature of auctions that is often overlooked however is the mere fact that they give you the agent, 3X your opportunity to sell... and sell well.

An auction campaign does not have to be exclusively driven to a result on auction day, instead it gives you three opportunities to negotiate a sale.

When we look back at the Australian economy and housing market there are a few critical times in the history books that we should take note of when discussing what the future holds for property prices.

As an auctioneer, I have called auctions in hot markets, cold markets and everything in between and the most important factor in auction success is the agent.

Spring is here! The time of the year that the real estate industry really comes to life. The weather is warming, the flowers are blooming and the buyers and sellers alike are coming out of hibernation.

The auction event has become crowded with cameras filming from all angles in the hopes of capturing some marketing gold that can go onto live streams and reels across social media platforms far and wide. Is it time that we ask ourselves, have we gone too far and forgotten about the real star of the show?

As an agent using an auction strategy is certainly a technique that delivers clean, unconditional contracts at premium price points. The strategy however begins with your decision to hold an in-room or an on-site auction.

As an agent your job remains in deeply understanding your sellers’ motivations so you can not only meet but exceed their expectations throughout the process and help them get onto the next chapter with profit and purpose.