
Training Packages 2024
“Tell me and I forget, teach me and I may remember, involve me and I learn.”
– Benjamin Franklin
Hello!
Thank you for considering our training proposal. We are excited about the possibility of collaborating with you to enhance your sales team's capabilities in the auction process. We highly value agency partners who recognise the importance of training and are committed to offering unparalleled support to both you and your team.
Our meticulously crafted training program aims to empower and educate your sales team, instilling them with confidence and consistency in handling auctions. The ultimate outcome will be faster, stronger, and more successful results for your business. We are eager to work together to achieve these goals and contribute to your team's success.
Our Training Deliverables
Educate sales teams around pitching, listing and managing auction campaigns
Provide sales teams with understanding around the benefits of auction as a strategy
Work with sales teams to manage stock lists and convert auction campaigns to expedite the sales process
Provide sales teams with a tool kit to compete with other agencies and give them a cutting edge
Teach sales teams how to negotiate with vendors and buyers to achieve positive outcomes
Offer a superior level of coaching and support to the sales team to enhance their professional growth
Should you have any questions regarding our proposal, please do not hesitate to ask.
Kindest Regards,
Brocke Hembrecht
Step 1 - Catch Up
Initial coffee with the principal and a team catch up (30 mins) free of charge. After this session you have the option to lock in your training schedule.
Step 2 - Getting Started
4 x 1 hour sessions over the period of one month.
Week 1: Why?
Week 2: Listing Presentation
Week 3: Intensity (buyers during the campaign)
Week 4: Targets and EBU Structure
Cost $2,200 including GST

“A happy life is one spent in learning, earning and yearning.”
— Lillian Gish
Step 3 - Monthly Sessions
1 x 1 hour team session - specific to the challenges currently faced in the market (to be discussed with the principal/sales manager prior to session)
Online reserve set meetings for properties going to auction
1 x 1 hour online session with the principal on business strategy and growth
Frequent one-on-one phone sessions with the sales team
Cost $770 including GST per month
Book 3-4 auctions per month and get the next months training for $550 including GST
Book 5 - 6 auctions per month and get the next months training for $330 including GST
Book 7+ auctions per month and get the next months training for FREE
Brocke Hambrecht
Auctioneering is a craft that can’t ever be perfected. It is a feel for the situation, the crowd and the emotion that can only be derived from experience. The ‘Call’ and the ‘Negotiation’ are only parts of the overall journey that the vendor, agent and auctioneer undertake to ensure that the very best outcome is delivered it isn’t a flash suit, a quick fifteen minute show or a clever presentation, but more about ensuring the seller feels they are on the right track to get an incredible result.
Nobody understands these values better than Brocke after having spent three valuable years in Melbourne learning the craft of an auctioneer. This, combined with over five years of Sunshine Coast and Brisbane real estate experience, makes for the ingredients for not only a successful auction day but an incredible selling experience.
Brocke Hambrecht
0466 599 724
brocke@holmesauctions.com.au