The Tale of Two Campaigns
Auction Vs Private Treaty
Once upon a market, two campaigns were launched for the same property, but their journeys couldn’t have been more different.
Private Treaty arrived quietly, almost shyly. Open homes were scheduled politely and passively, with a handful of visitors wandering through, politely murmuring, sheepishly leaving. The brochure listed the facts, but the property seemed to sit and wait, like it knew it was destined to be overlooked. Neighbours peeked out their windows as the open homes were held but never visited because they would be too obvious, they couldn’t blend into the crowd, they were curious but unengaged. Buyers’ intentions were unclear, offers trickled marred by hesitation and buried in conditions and uncertainty that made every decision feel tentative. Momentum was slow. Energy was low. The campaign felt… sleepy.
Then came Auction, confident, lively, impossible to ignore. From the moment the campaign launched, it sparked attention through the street, fuelled by a social buzz, compelling visuals, and a story that drew buyers in. Open homes were buzzing with curiosity and conversation as the agent database of buyers and sellers swelled. The neighbourhood noticed and responded. Every enquiry carried weight, and buyers arrived informed, ready, and eager. Competition built naturally. Anticipation grew with each inspection. On auction day, excitement peaked, the room hummed with energy, the auctioneer handled bids that moved quickly, and the true value of the property revealed itself in a way no private treaty campaign could match.
In the world of property marketing, one campaign quietly waits. The other creates momentum, energy, and results, turning a listing into an event, a property into a story, and buyers into active participants.
At Holmes & Co, we work in partnership to craft auctions that aren’t just about selling, they’re about igniting curiosity, inspiring buyers, and igniting the tools to showcase every property at its very best. Because some campaigns just wait. And some make things happen.