How to Help First Home Buyers Bid at Auction with Confidence

Auction Success Starts with Guidance from the Selling Agent

In today’s competitive market, it’s not always the most experienced buyer that wins - it’s the smartest one. And when it comes to first-home buyers, smart strategy starts with the guidance they receive from the selling agent.

For many new buyers, auctions can feel fast-paced and intimidating. That’s where you, as their trusted advisor, play a crucial role in turning uncertainty into confidence. With the right preparation, communication, and coaching, you can help first-home buyers step into the auction room ready to compete - and win.

At Holmes & Co Auctions, we’ve seen time and again that informed buyers make stronger, faster decisions. Here are four ways you can empower your first-home buyer clients to bid with confidence.

1. Encourage Pre-Approval to Build Credibility

Guide your buyers to secure loan pre-approval early in their search. It not only gives them a clear picture of their budget, but also shows the market - and you, and your sellers that they’re serious and ready to act.

Pre-approved buyers tend to bid with more confidence, make quicker decisions, and create a stronger impression on sellers.

2. Discuss Flexible Settlement Terms

Sometimes, it’s not just about the price. Educate your clients on the power of flexible settlement terms, whether that’s offering the seller a longer or shorter settlement period.

When two offers are close, a buyer who can accommodate the seller’s timeline often has the advantage. By setting these expectations early, you help your buyers think beyond just the bid amount.

3. Highlight the Value of Personal Connection

Buying a home is an emotional journey, especially for first-time buyers. Encourage them to include a personal note with their offer if the sale allows for it, or to express genuine enthusiasm during open homes. Sellers notice authenticity, and sometimes, that emotional connection can make all the difference.

4. Prepare Them to Act Fast and Stay Focused

Spring is a fast-moving season for property, and hesitation can cost a buyer their dream home. Coach your clients to act quickly when they find the right property, have their paperwork ready, and attend a few auctions beforehand to understand the pace and pressure of live bidding.

Confidence grows with familiarity, the more exposure they have, the calmer they’ll be when it’s their turn to raise the paddle.

Auctions Reward Preparation and Teamwork

Auctions can be an incredible opportunity for first-home buyers, with transparency, energy, and a level playing field. As an agent, your coaching and communication before auction day are key to ensuring they’re not just ready, but capable of competing strategically.

At Holmes & Co Auctions, we’re proud to support agents across South East Queensland, Northern New South Wales and the ACT with professional auctioneering services that empower both agents and buyers to achieve outstanding results.

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