Brisbane’s Olympic Effect
How Agents Can Leverage the Auction Advantage
Brisbane’s property market is already experiencing the Olympic effect and with the 2032 Games still years away, the momentum is only just beginning. As a real estate agent in Brisbane, positioning your sellers now could be the key to achieving record-breaking results.
A Housing Boom Already in Motion
The scale of development is unprecedented. Northshore Hamilton will deliver 10,000 new homes while Woolloongabba adds 16,000 more - that’s 26,000 properties reshaping Brisbane’s skyline. For agents, these projects signal heightened buyer demand and a competitive landscape where strategic sales campaigns will win out.
Olympic Hotspots Driving Growth
Key inner-city areas such as Herston, Spring Hill, Bowen Hills, Fortitude Valley, and Roma Street are buzzing with activity. Infrastructure upgrades, transport enhancements, and lifestyle developments are transforming these precincts into high-demand markets.
For agents, this presents a golden opportunity:
More buyers searching in the right suburbs.
Greater urgency as investors and homebuyers compete for limited stock.
Premium prices driven by demand outstripping supply.
Property Values on the Rise
Since 2020, Olympic-linked suburbs have seen property prices rise as much as 116.6%, with projections pointing to a near doubling by 2032. Demand is already materialising - 72 luxury apartments are under construction in the Gabba precinct alone. Buyers aren’t waiting for the Games; they’re moving now.
Why Auctions Give Agents the Edge
In markets like this, auctions deliver results that traditional methods can’t match. By creating urgency and competition, auctions put qualified buyers head-to-head and unlock true market value.
At Holmes & Co Auctions, we work in partnership with Brisbane’s leading agents to:
Drive momentum and competition through professional auctioneering.
Use technology-driven strategies to reach more buyers.
Support agents with tailored campaigns that position their listings for success.
Partner with Holmes & Co Auctions
With Brisbane’s Olympic transformation accelerating, now is the time for agents to act. Aligning with a high-performance auction team ensures your sellers achieve the best possible results in a rapidly evolving market.
📍 Is your patch the next Olympic hotspot?
Talk to the award-winning team at Holmes & Co Auctions today and discover how we can help you deliver premium results for your clients across Brisbane.
📞 Contact us today to learn how you can capitalise on the Olympics in Brisbane.